About Otia

Hi, I'm Isabel, founder of Otia.

I've always believed that if you genuinely enjoy something, you'll keep coming back to it. That's why Otia exists, to make sport and exercise something women can enjoy, not endure.

Too many women stop doing sport and exercise after education for many different reasons. It could be because of lack of confidence, comparison, not knowing what to do or where to start, or just life gets too busy and the barrier to entry to sport can feel much higher than it should be. 

More than an activewear brand, Otia is about making exercise feel accessible, enjoyable and inclusive. It's a community that celebrates every way women choose to move, whether you're training for a marathon, picking up a racket for the first time or going to your pilates class.

The activewear is designed to support you through all your workouts. They are versatile and timeless pieces that give you the confidence to focus on enjoying the exercise rather than worrying about what you're wearing.

As Otia grows, so does the mission. Alongside the collections, I'm building opportunities for women to enter sport through beginner sessions, social events and university sports partnerships, helping more women discover the sports they love and the communities that come with them.

Thank you for being here from the start!

Isabel x

Otia